Doing Anthropology in Consumer Research Patricia L Sunderland pdf completo

Doing Anthropology in Consumer Research

Business & Investing,Patricia L Sunderland

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Doing Anthropology in Consumer Research Télécharger PDF gratuit Livre (PDF, EPUB, KINDLE)

de Patricia L Sunderland

3.7 étoiles sur 5 (479 Commentaires client)

Doing Anthropology in Consumer Research Télécharger PDF e EPUB - EpuBook Télécharger Doing Anthropology in Consumer Research Ebook Gratuit Livre - (PDF, EPUB, KINDLE) Doing Anthropology in Consumer Research PDF Télécharger Ebook gratuit Livre France (PDF, EPUB, KINDLE) Télécharger Doing Anthropology in Consumer Research Ebook Gratuit Livre - (PDF, EPUB, KINDLE)

Auteur : Patricia L Sunderland
Collection : Business & Investing
ISBN-10 :
Le Titre Du Livre : Doing Anthropology in Consumer Research
Moyenne des commentaires client : 3.7 étoiles sur 5 479 commentaires client
Nom de fichier : doing-anthropology-in-consumer-research.pdf
La taille du fichier : 19.25 MB

Doing Anthropology in Consumer Research is the essential guide to the theory and practice of conducting ethnographic research in consumer environments. Patricia Sunderland and Rita Denny argue that, while the recent explosion in the use of “ethnography” in the corporate world has provided unprecedented opportunities for anthropologists and other qualitative researchers, this popularization too often results in shallow understandings of culture, divorcing ethnography it from its foundations. In response, they reframe the field by re-attaching ethnography to theoretically robust and methodologically rigorous cultural analysis. The engrossing text draws on decades of the authors’ own eclectic research—from coffee in Bangkok and boredom in New Zealand to computing in the United States—using methodologies from focus groups and rapid appraisal to semiotics and visual ethnography. Five provocative forewords by leaders in consumer research further push the boundaries of the field and challenge the boundaries of academic and applied work. In addition to reorienting the field for academics and practitioners, this book is an ideal text for students, who are increasingly likely to both study and work in corporate environments.Classement des meilleures ventes d'Amazon : 738006
Manufacturer : Routledge

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Si vous avez un intérêt pour Doing Anthropology in Consumer Research, vous pouvez également lire un livre similaire tel que cc Practical Ethnography: A Guide to Doing Ethnography in the Private Sector, Handbook of Anthropology in Business, Ways of Seeing, Writing Ethnographic Fieldnotes, Second Edition, The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems, Business Anthropology, Design Anthropology: Theory and Practice, Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams